Holy cow. What a way to make a simple idea complicated… isn’t the purpose of the original double diamond just an abstraction for designers to go off and figure out what works for themselves.

I don’t understand how a designer, beginner or otherwise, would get lost in a simple double diamond over this one which has so many pigeon holes you’re left wondering when on earth did design end up becoming engineering?

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Principal UX designer at Elsevier. IxDA local leader and board alumni. Strategy. Systems. Visual thinking. Design. Has a brain in his stomach.

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