Holy cow. What a way to make a simple idea complicated… isn’t the purpose of the original double diamond just an abstraction for designers to go off and figure out what works for themselves.

I don’t understand how a designer, beginner or otherwise, would get lost in a simple double diamond over this one which has so many pigeon holes you’re left wondering when on earth did design end up becoming engineering?

Principal UX designer at Elsevier. IxDA local leader and board alumni. Strategy. Systems. Visual thinking. Design. Has a brain in his stomach.

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